In conversation: research for the circular economy / 2026
“The circular economy rarely fails because of the concept itself – but rather because of data, logistics, and the willingness to change.”
How can we make the transition from linear to circular value creation? Dr. Markus Hiebel and Jan-Philip Kopka, heads of the “Circular Logistics and Sustainability” Research Department at the Fraunhofer Cluster of Excellence Circular Plastics Economy CCPE, explain why sustainability assessments, smart logistics, artificial intelligence and reliable data are among the key success factors for the circular economy.
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Fraunhofer Institute for Environmental, Safety and Energy Technology UMSICHT