Interview on the EmpCo guidelines / 2026
Less greenwashing and more clarity on environmental claims
The new EU directive “Empowering Consumers for the Green Transition” – EmpCo for short – will take effect on September 27, 2026. The goal is to prevent misleading claims regarding the environmental and sustainability aspects of products or services. This is intended to protect consumers from greenwashing. The new EU requirements apply to all companies, regardless of size. With ISO-compliant life cycle assessments (LCA, EPD), Fraunhofer UMSICHT offers the opportunity to evaluate the environmental aspects of products, processes or companies along their value chains. Dr. Markus Hiebel from the Sustainability Management and Participation Department provides a brief assessment of the new directive.
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Fraunhofer Institute for Environmental, Safety and Energy Technology UMSICHT